Graphic Design | Printing | Marketing| Trade Show Needs | Public Relations |

Graphic Design

Professional graphic designers are communication strategists who combine aesthetic judgment with project management. Basically, we’re problem solvers. We listen, plan and implement projects that not only appeal to your target market but actually answer a particular marketing goal. We understand fundamental marketing principles and can be instrumental in helping a business gain substantial competitive advantage. Many companies are quick to neglect design as a strategy tool.

Your organization may already have a corporate communications strategy or a marketing strategy that will help you consider the following:

• What do you want to communicate?
• Who is your target audience?
• What resources are available to expend?
• Which media are most appropriate?
• How will efforts be evaluated?

Registered Graphic Designers are skilled and knowledgeable in areas of communications, technology and business, and may be consulted to conduct a needs analysis.

From Concept to Production, Hip Mama can create:

• Corporate Identity & Branding
• Promotional materials
• Catalogues, booklets & Annual Reports
• Posters
• Marketing campaigns
• Websites
• Trade show packages

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Printing Services

No matter how big or small your project, we have a printing solution to make you look your best.

Are you in the Trade? Email for your password into our Trade Only section to learn how Hip Mama’s digital print services can help you with your next project.

Digital Printing

• Short run digital colour or black/white printing
• fast turnaround – call for details!
• 20lb bond – 14pt coated cardstock

Commercial

• Large quantity commercial offset printing
• Specialty finishes – Spot UV, metallic, foil

Large/Grand Format

• Large format indoor and outdoor printing

Finishing Services

• Laminating
• Mounting
• Custom die cutting
• Foil stamping
• Perforating
• Binding

Send your file via our FTP site.
User Name: info
Password: hipmama

Please send an email confirming your file upload.

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Marketing

Every successful business starts with a Business Plan. What most entrepreneurs overlook is creating a solid foundation and planning for marketing success. Successful marketing generates the sales which result in meeting financial projections outlined in the Business Plan.

Our proven process:

1. Consultation
   During the Consultation phase client functionality needs and marketing goals are established . In short, the designer familiarizes themselves with every aspect of your business. Defining the communication problem and researching the solution are the first steps in the process.
2. Project Planning
   Client conferences to establish goals, scheduling and budget. Marketing tactics and techniques are chosen to best attack the target market. Content, visual elements and production will be discussed. Often, business plan and current marketing strategy will be reviewed.
3. Concept Development
   Design proposal will be presented. Layout(s) including initial concepts for typography, visual elements, illustration, photography, stocks and printing techniques will be presented for client evaluation and approval. This stage will include refinements and more detailed (comprehensive) renderings for final approval. Focus Group testing, if needed would occur at this stage to ensure that the message is received as intended to the target market.
4. Production
   This stage provides ongoing client liaison for proofreading/alterations, art direction of copy writing, photography, illustration etc. Final digital camera-ready artwork will be produced. Detailed printing specifications will be prepared.
5. Quality Control
   Film production, pre-press proofing where necessary and final printing of materials will be supervised. Client liaison will occur through this stage as well. As you can appreciate, the client-designer relationship requires teamwork. Just as it is important to the needs of the client to be articulated and fully understood, so too should the designer’s needs in the creative concept development process be recognized. Good ideas cannot be called-up on demand like a computer file. Time and a measure of freedom are necessary for creative work. Good design flourishes in an atmosphere of mutual respect that is professional, objective and alert to good ideas.

Most importantly, a tracking mechanism should be established to monitor the response of the marketing tactics. A review date is established to formally review the response from the campaign to ensure your marketing dollars are providing strong return on investment (R.O.I.)

That said, take some time to review your corporate message. Make sure that everything you want to say is being said… and that the right people are listening!

Consultations~ Help when it’s needed

If you already have an existing marketing programme, are looking to launch a new product or service or simply need a fresh perspective, a consultation may give you the answers you are looking for. Consultations can be booked on an hourly basis, or a block of time on retainer.

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Trade Show Needs

Are you ready for your next trade show?
Trade shows are a great way to connect with your target market, however to get maximum impact from the dollars you are spending to appear in a show, consider the following when building your materials:

SPACE
When developing the design and layout of your booth or exhibit space, be sure to pay special attention to setup and flow of displays and tables. Create an intuitive path in and out of your booth or create a setup that draws visitors toward the centre of an open booth space.

FOCUS
Create a focal point for your booth—something that attracts attendees and encourages them to come in for a closer look. Use a large retractor banner to highlight products or services or place a product sample on a pedestal-like counter.

LINE
Create lines with your booth setup, draping and decorations to further draw visitors’ eyes to the focal point of your booth. Use table runners to lead the eye to important tabletop literature.

SHAPE
Use a variety of shapes in signage, displays and props for your tables or booth as a way to create visual appeal.

TEXTURE
Experiment with different textures to draw people to your booth for a touch or offer giveaways that appeal to this sense. If they’re close enough to touch your booth, they’re close enough to engage in a conversation!

COLOUR
Use bright colours to attract attention, yes, but pay attention to the emotions and tones certain colour palettes inspire at first glance. For example, dark blues and greens often mentally equate to professionalism while colours like red and yellow inspire excitement.

It’s also important to not overwhelm visitors by using too many colours or selecting colours that clash too much with the colours in your brand’s visual identity. Incorporate colour in a subtle way eg. company regalia.

Need Help?
Hip Mama provides a full range of trade show solutions – Booth design, rentals, graphics and incentives.

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Public Relations

Generating media coverage is an excellent way to create awareness of your business, event, product or service. Press releases, news conferences and the like are utilized to attract the desired result. Press releases are the best way to obtain free coverage in the media (newspaper, magazine, television, radio), however, to have your release picked up in the media requires a release to be written in proper form with certain elements. Hip Mama is available to craft and distribute your media release or if you wish to write a release yourself, learn the tips and tricks which will set your release apart from the crowd and move you to the top of the publication list. Click here for details.

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